Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight theirContinue Reading

Nov 21, 2021; Minneapolis, Minnesota, USA; Minnesota wide receiver J. Jefferson (18) celebrates a touchdown during the fourth quarter against the Green Bay Packers at U.S. Bank Stadium. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports. The stats bear that out as PFF explained, beginning with last season: Jefferson is one ofContinue Reading