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NEW YORK, New York—Rebel Hotel Company announced the management acquisitions of three lifestyle hotels: Circa 39 Miami Beach in Florida, Hotel La Jolla in San Diego, and Coachman Lake Tahoe in California.
Rebel Hotel Company is strengthening its national presence with properties that present unique opportunities for thoughtful repositioning, operational performance, and enhanced guest experiences. The company will implement tailored strategies that preserve each hotel’s identity while unlocking long-term value for ownership and guests alike.
“These portfolio additions represent the exact type of distinct hospitality experiences that define what it means to be a Rebel Hotel Company hotel,” said Brian Sparacino, president and chief executive officer of Rebel Hotel Company. “Each property has a tremendous track record for excellent guest experience, while showing potential to elevate operations and strengthen market position as well.”
Property Details
Circa 39 Miami Beach is preparing for its next chapter as a luxury, soft-branded hotel within IHG’s Vignette Collection. A comprehensive repositioning, including a reimagining of the hotel’s physical product and overall market positioning, is scheduled to begin in the third quarter of 2026.
Following the transition of Hotel La Jolla to Rebel management, the company is focused on enhancing the property’s food and beverage program and elevating the overall guest experience to align with the hotel’s lifestyle positioning and service standards.
With Coachman Lake Tahoe, Rebel will introduce enhanced programming, curated activations, and elevated guest services.
