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Designer duds for less on Prime Day? Yes, please.
Prime Day 2025 runs from July 8 through July 11 this year, and the annual mega-sale is a great time to stock up on your fashion favorites. Even as seasoned shopping pros, however, we were surprised by some of the name brands and designers that are discounted right now, thanks in large part to Shopbop’s Amazon storefront.
Scroll on for the best deals we spotted on clothing, shoes and intimates from brands celebrities adore. We’d suggest shopping tout de suite before all the good stuff is gone! (And while you’re at it, check out our guide to the best beauty finds, too.)
P.S. If you’re not a Prime member yet, it takes just 30 seconds to enroll.
Free People Intimately Love Letter Cami
Taylor Swift is famously a huge Free People fan, and owns this stretchy square-neck tank (among dozens of other styles). Select colors are at the lowest price of the year right now.
Rag & Bone Miramar Shea Relaxed Straight Jeans
Kyle Richards, Madison LeCroy and the ever-elegant Cate Blanchett have all worn Rag & Bone’s viral trompe l’oeil Miramar styles, which combine the comfort of sweatpants with the cool factor of jeans. Someone needs to be way in your personal space to tell they aren’t really denim!
Franco Sarto Marlina Mule
Katie Holmes knows something about comfortable footwear; treading the streets of NYC requires it, after all. We spotted her wearing this exact pair of gold mules earlier this year, and can’t believe how deeply discounted they are right now. (They’re also on sale in black, red and a few other hues if metallics aren’t your thing.)
Madewell The Darted Barrel-Leg Jean
The barrel-leg denim trend is a hit with celebs ranging from Jennifer Lopez to Kendall Jenner. Madewell’s a longtime favorite of stars and Page Six editors alike — and as with all nice things, the brand’s so much nicer when it’s on sale.
B-Low the Belt Edmond Mini Belt
We’ve spotted Alix Earle wearing this beautiful belt several times, and she’s not alone; Sofia Richie Grainge, Jennifer Lopez, Taylor Swift and Bella Hadid have also worn the brand’s outfit-elevating accessories, too. They’ll last for years, making them particularly good investments.
Norma Kamali Diana Dress
This iconic dress was a guest star on “And Just Like That” Season 1, worn by none other than Sarah Jessica Parker’s Carrie Bradshaw. Sophie Turner, Mindy Kaling and Miley Cyrus have also been spotted in the flattering style.
Adidas Grand Court 2.0 Tennis Shoe
Adidas is iconic for a reason; its timeless sneakers offer comfort, versatility and endless cool. Just ask Dakota Johnson and Olivia Rodrigo, both of whom own multiple pairs.
Havaianas Slim Square Flip-Flops
Havaianas’ beach-ready sandals are beloved by basically every star under the sun, and we haven’t stopped thinking about this modern square-toed silhouette since we saw it on Gigi Hadid recently. (The model included similar printed versions in her recent collab with the brand, too.)
Levi’s 501 Original Shorts
With fans ranging from Hailey Bieber to Beyoncé, Levi’s 501 cut is as classic as it gets — and these shorts are a particularly great buy at 42% off.
Hanky Panky Daily Lace Original Rise Thong (3-Pack)
“Friends” icon Jennifer Aniston name-checked Hanky Panky as her go-to underwear brand in 2020. The brand has legions of fans who swear it makes the most comfortable thongs on Earth.
Tnzeet High-Waisted Leggings
Great leggings for under $10? Believe it. “Summer House” star Paige DeSorbo raved about them in March, saying, “They feel like a pajama pant but just tighter around your leg.”
With over 17,000 five-star ratings, it’s no surprise they’re an Amazon No. 1 bestseller.
Viugjnex Kitten Heel Flip-Flops
“These look so insanely expensive and they’re only, like, $45,” Paige DeSorbo said during an Amazon Live.
JW Pei Lucia Classic Top Handbag
To complete your look, you’ll need the perfect accessory. Bethenny Frankel raved about the designer look of JW Pei bags on social media, including this beauty she called “an insane bag find that’s giving Birkin.” No one will know you got it for a steal.
The Gym People High-Waist Yoga Pants
“They fit really well [and] make the butt look good,” Kyle Richards shared in an Amazon Live of these leggings. “The reason they’re thicker is to make everything feel held in, which they definitely do. They’re very, very, very comfortable.”
Prime Day FAQs, answered
When is Prime Day 2025?
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Do you have to be a Prime member to shop Prime Day?
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What deals are worth shopping during Prime Day?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.
