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7 min reading time
Published on 18/11/25 – Updated on 18/11/25
In this series, Vanguelis Panayotis breaks down the major trends shaping the future of tourism. After discussing travel narratives and the quest for authenticity, let’s take a look at the transformative power of travel. From a simple break to a true time of transformation, travel now allows us to heal, optimise ourselves, elevate ourselves or simply slow down. This evolution is transforming hospitality into a laboratory where the science of well-being, technological innovation and new forms of luxury come together. As he points out, ‘when we travel, we want to accumulate different facets of experience’. And this experience becomes a sensitive architecture, designed to accompany travellers who no longer buy a place, but personal growth.
(Re)Discover the first part of this analysis dedicated to storytelling about travel and the quest for authenticity in the second part.
Well-being on fast forward, or the rise of ‘glow-trotting’
Travel is no longer seen solely as an escape, but as a ritual of regeneration. In an age where time has become the scarcest resource, travellers aspire to feel better faster. This new relationship with wellbeing has given rise to an emerging trend: glow-trotting.
This trend translates into short, often high-end stays where people come to recharge their batteries, rebalance their bodies and revive their radiance in just a few days. Vanguelis Panayotis sums up the logic: ‘In three, four or five days, we need to be pimped up: rest, non-invasive treatments, vitamins… it’s a real trend.’
This quest for physical and mental performance is embodied in hotels that are becoming veritable wellness laboratories, with rooms equipped with circadian light therapy, cellular nutrition programmes, cold baths and infrared therapies, as well as breathing and longevity coaches.
The hotel industry is thus entering an era where wellness technology is combined with sensory experiences, as exemplified by the Anantara Siam Bangkok, which offers a revolutionary programme called ‘VIVID by Verita Health’ that earned it a place among the finalists in the ‘Best Health and Wellness Experience’ category at the 2022 Hospitality Awards.
“The beauty tech market is now entering the hospitality industry. We call it the eternity market.” – Vanguelis Panayotis
This ‘eternity market’ is no longer a futuristic utopia. It is rooted in the real expectations of customers seeking control over time. Biohacking retreats, ‘high-performance recovery’ stays and ‘longevity hospitality’ offerings are multiplying, inspired by Korean, Japanese and Nordic practices.
Once again, two former Hospitality Awards nominees perfectly illustrate this trend. Finalist Clinique La Prairie and winner Grand Hotel des Bains…
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Every week, Hospitality ON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
