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US Soccer Tourism Surge: How the 2025 Club World Cup is Setting the Stage for the 2026 FIFA World Cup – Image Credit Unsplash+
This summer, the Club World Cup is bigger than ever, bringing global teams to US cities and signaling a massive travel demand surge ahead of the 2026 FIFA World Cup.
FIFA has big plans for North America, and those appear to be bearing fruit. Demand indicators and accommodation pricing are climbing across all the host cities, marking some of the highest forecast prices of 2025 in three major metro areas.
This is great news for both the sport’s growth and the hospitality market, as Canada, Mexico and the US prepare to host international games during the World Cup.
A new tournament format appeals to a growing US fan base
The 2025 every major event is unique, and without real-time demand and pricing insights, you’re making decisions in the dark, potentially leaving significant revenue on the table.
Lighthouse’s suite of market intelligence tools provides hoteliers with the data they need to make informed decisions.
From tracking forward-looking demand indicators to monitoring competitor pricing and analyzing market trends, our tools empower you to act with confidence.
The impact of the 2025 Club World Cup has already demonstrated the power of strategic pricing. Now, with 2026 on the horizon, leveraging data-driven insights will be the critical factor in capturing your share of the surge in soccer tourism.
To really maximize your earnings, and stay ahead of market shifts, Lighthouse (formerly OTA Insight) is the leading commercial platform for the travel & hospitality industry. We transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth. We continually innovate to deliver the best platform for hospitality professionals to price more effectively, measure performance more efficiently, and understand the market in new ways.
Trusted by over 65,000 hotels in 185 countries, Lighthouse is the only solution that provides real-time hotel and short-term rental data in a single platform. We strive to deliver the best possible experience with unmatched customer service. We consider our clients as true partners – their success is our success.
