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posted on by Wonhee Cho
The series reinterprets Reverso timepiece’s nearly 100-year history with a modern visual approach
© Jaeger-LeCoultre
Swiss watch brand Jaeger-LeCoultre has introduced a new webtoon inspired by its Reverso timepiece for the 2025 holiday season, marking a digital storytelling initiative aimed at younger audiences.
The project is part of the brand’s “Made of Makers” program, which features a collaboration with Olive Coat, a rising Filipino webtoon artist. The series reinterprets the Reverso’s nearly 100-year history with a modern visual approach, combining traditional comic art techniques with digital collage and symbolic storytelling.
The six-chapter Reverso webtoon is currently available in English, French, Arabic, German, Spanish, Simplified Chinese, Traditional Chinese, Japanese, Korean, Italian, and Portuguese on the Jaeger-LeCoultre official website, and is also available on WEBTOON. Customers who purchase selected watches will receive a physical comic edition as a gift.
Olive Coat’s Honbarian and Orchard House webtoons are also available on WEBTOON.
Source: Newspim (Han-woong Cho)
