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Published on 29/10/25, Updated on 10 hours ago
Hilton has announced a dynamic slate of openings for 2026, spanning Europe, the Middle East, and Africa (EMEA), as part of its global growth strategy that also includes projects in Asia-Pacific and Americas. This expansion underlines Hilton’s intent to strengthen its luxury, lifestyle, and midscale segments across key destinations.
Europe: luxury growth and brand diversification
Hilton’s European pipeline continues to gain momentum, combining new openings under its established brands with further expansion in the upscale and lifestyle segments.
In Greece, Hilton will be open Conrad Corfu in 2026, developed in partnership with Numo Hotels & Resorts and the Troulis family. The 136-room luxury resort, located on a secluded stretch of the Ionian coastline, will feature lagoon gardens, signature dining, and a wellness spa.
This announcement follows the opening of the Hilton Resort on Lopud Island in Croatia, expanding the group’s Adriatic portfolio and reinforcing its position in Europe’s leisure segment.
Hilton is also expanding in Italy with a new Canopy by Hilton property and continued development of the Curio Collection by Hilton, which adds locally inspired hotels across key cultural destinations. In addition, the opening of Hilton Turin Centre marks a new milestone for the group in northern Italy.
In the UK, the Tapestry Collection by Hilton continues to strengthen its footprint across regional cities, while two new hotels in Manchester further enhance the brand’s presence in one of the country’s most dynamic urban markets.
Hilton’s European development also includes two new properties in Rotterdam and a new signing in Madrid, confirming the brand’s focus on strategic capital markets.
The group’s midscale portfolio continues to grow, led by Hampton by Hilton, with openings at Lyon-Saint Exupéry Airport in France and Stuttgart Airport in Germany.
Middle East: luxury leadership and brand innovation
Hilton’s Middle East growth strategy is focused on diversifying its portfolio across luxury, lifestyle, and conversion-friendly brands.
In Saudi Arabia, the group will introduce Conrad Riyadh Laysen Valley and Spark by Hilton Riyadh, expanding both its luxury and midscale presence in one of the fastest-growing tourism markets in the region. These projects strengthen Hilton’s position as a key partner in Saudi Arabia’s Vision 2030 strategy, which aims to diversify the national economy through tourism investment.
Further south, Hilton will double its footprint in Oman, with three new openings including the flagship Hilton Muscat Al Bandar, expected in early 2026. This expansion reinforces the company’s long-term confidence in Gulf markets and aligns with its commitment to sustainable resort growth
Africa: consolidating Hilton’s regional footprint
Hilton is reinforcing its presence across Africa through targeted expansion in key economic and tourism hubs. The group continues to prioritise Hilton Garden Inn as the cornerstone of its regional strategy, with new projects under development in North, East, and Sub-Saharan Africa. These hotels aim to meet growing demand from both business and leisure travellers seeking reliable, midscale accommodation.
Hilton’s approach in Africa remains anchored in strategic partnerships and conversion-led growth, enabling faster market entry and stronger alignment with local investors. This model supports the group’s long-term goal of deepening its operational network across the continent while maintaining brand consistency and sustainable development standards.
A confident trajectory for 2026 and beyond
Hilton’s 2026 development pipeline across Europe, the Middle East, and Africa (EMEA) represents one of its most ambitious regional growth phases to date. By combining luxury expansion in key leisure markets, lifestyle innovation in major urban centres, and midscale accessibility through strategic airport and regional developments, the group is aiming to strengthen its footprint in high-potential markets and further diversify its portfolio.
As the group enters this new phase of expansion, its strategy balances global brand equity with local market adaptation—ensuring that Hilton remains a benchmark for scalable, resilient, and experience-driven hospitality growth across the EMEA region and beyond.
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