This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones. That’s according to three marketers Digiday spoke with for this story who said brand clientsContinue Reading
By Kimeko McCoy • February 19, 2025 • This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → It’s been a month since President Trump signedContinue Reading
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers, including Häagen-Dazs, Duracell and MSC Cruises, shelling out significant ad dollarsContinue Reading
By Kimeko McCoy • December 31, 2024 • Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’tContinue Reading
By Kimeko McCoy • December 24, 2024 • Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms,Continue Reading
By Kimeko McCoy • November 29, 2024 • Ivy Liu This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series → A growing number of brands, likeContinue Reading
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