By Kimeko McCoy • April 15, 2026 • Ivy Liu The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI. Today, Google’s AI Max is moving out of beta. With that, campaigns using Dynamic Search Ads (DSA),Continue Reading
By Kimeko McCoy • November 25, 2025 • Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion. In August, the tech behemoth scoopedContinue Reading
By Kimeko McCoy • November 21, 2025 • It started with a standing desk and a Beyoncé lip sync. That was the viral video Bashel Lewis posted to his TikTok account in April that got him thinking about leaving his full time marketing gig at Nielsen to become a contentContinue Reading
AI video tools like OpenAI’s Sora are edging into mainstream culture while marketers watch — some intrigued, others concerned. The promise of near-instant, realistic video may sound like a dream for cash-strapped, content hungry brands. However, marketers are increasingly nervous about risks such as copyright liability, brand safety and ethics,Continue Reading
By Kimeko McCoy • October 3, 2025 • Ivy Liu For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature. Ironically, commerceContinue Reading
By Kimeko McCoy • August 20, 2025 • Ivy Liu The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI. Some brands, like U.S. Bank, are taking a hybrid approach, while others, likeContinue Reading
By Kimeko McCoy • June 20, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year cameContinue Reading
By Kimeko McCoy • June 13, 2025 • Ivy Liu The job market has never been easy to navigate. But right now — between tightened marketing budgets, agency consolidation and economic headwinds — it’s as convoluted as ever. Job seekers say they’re seeing hundreds of roles for brands and agencies describing wantingContinue Reading
By Kimeko McCoy • June 10, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave theContinue Reading
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones. That’s according to three marketers Digiday spoke with for this story who said brand clientsContinue Reading
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