Krystal Scanlon

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

On: November 15, 2024

In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading

Two years post acquisition, and X’s relationship with advertisers has never been more complex

By: Krystal Scanlon

On: October 28, 2024

In: Technology

Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied to either controversial topics or Musk himself.Continue Reading