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Krystal Scanlon

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux

2025-05-09
By: Krystal Scanlon
On: May 9, 2025
In: Technology

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and whatContinue Reading

Advertisers may be pulling back – just not from Amazon

Advertisers may be pulling back – just not from Amazon

2025-05-02
By: Krystal Scanlon
On: May 2, 2025
In: Technology

By Krystal Scanlon  •  May 2, 2025  • Ivy Liu Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecastsContinue Reading

The cost of tariffs visualized: What 5 charts say about the future of ad spend

The cost of tariffs visualized: What 5 charts say about the future of ad spend

2025-04-12
By: Krystal Scanlon
On: April 12, 2025
In: Technology

By Krystal Scanlon  •  April 11, 2025  • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days —Continue Reading

Ad-free platform Substack isn’t ruling out ads after all

Ad-free platform Substack isn’t ruling out ads after all

2025-03-31
By: Krystal Scanlon
On: March 31, 2025
In: Technology

By Krystal Scanlon  •  March 31, 2025  • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “MaybeContinue Reading

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick

2024-11-15
By: Krystal Scanlon
On: November 15, 2024
In: Technology

In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading

Two years post acquisition, and X’s relationship with advertisers has never been more complex

Two years post acquisition, and X’s relationship with advertisers has never been more complex

2024-10-28
By: Krystal Scanlon
On: October 28, 2024
In: Technology

Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied to either controversial topics or Musk himself.Continue Reading

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rel·a·tiv·i·ty /ˌreləˈtivədē/: the absence of standards of absolute and universal application. In other words, take everything with a grain of salt.

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Congrats! Jessie And D’Lila Combs, Diddy’s Twin Daughters, Graduate High School (VIDEOS)

Congrats! Jessie And D’Lila Combs, Diddy’s Twin Daughters, Graduate High School (VIDEOS)

By: Desjah
On: May 23, 2025

Whew, where did the time go?! Diddy’s twin daughters, Jessie and D’Lila

JD Vance isn’t even trying to align his politics with the Catholicism he chose

JD Vance isn’t even trying to align his politics with the Catholicism he chose

By: Mary Elizabeth Williams
On: May 23, 2025

There’s an old John Mulaney routine in which he imagines what one

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Congrats! Jessie And D’Lila Combs, Diddy’s Twin Daughters, Graduate High School (VIDEOS)

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Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

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