By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “MaybeContinue Reading
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading
Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied to either controversial topics or Musk himself.Continue Reading
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