By Krystal Scanlon • June 26, 2025 • Ivy Liu This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → Eight months after quietly rolling out Performance+, Pinterest is now turning up theContinue Reading
By Krystal Scanlon and Seb Joseph • June 23, 2025 • AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off onContinue Reading
By Krystal Scanlon • June 19, 2025 • Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it. Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools calledContinue Reading
Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava. Digiday caught up with Naylor to unpack why he’s stepping back into the fray with Kochava, what it signals about the state of ad tech and whatContinue Reading
By Krystal Scanlon • May 2, 2025 • Ivy Liu Some companies just don’t lose – even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. That strain has already forced ad spend forecastsContinue Reading
By Krystal Scanlon • April 11, 2025 • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days —Continue Reading
By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “MaybeContinue Reading
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading
Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied to either controversial topics or Musk himself.Continue Reading
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