By Ronan Shields and Seb Joseph • November 20, 2024 • Ivy Liu The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this OS willContinue Reading
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies inContinue Reading
By Ronan Shields • October 30, 2024 • Ivy Liu Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period. These results — announced a dayContinue Reading
By Ronan Shields • October 15, 2024 • Ivy Liu A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such activity. Separately, the $25 million funding announcement forContinue Reading
