Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija

By Ronan Shields and Michael Bürgi  •  July 11, 2025  • Ivy Liu Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.  Separate sources familiar with the developments, all ofContinue Reading

‘Zuckerberg has made it clear – his first loyalty is to shareholders’: Confessions of a media agency executive

By Ronan Shields  •  May 29, 2025  • The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.  However, it was in an interview earlier this month that hisContinue Reading

The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’

After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity ofContinue Reading

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies inContinue Reading