Sponsored by Perion • April 9, 2025 • Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant. Hyper-local, multi-touch and performance-driven advertising strategies are the heart ofContinue Reading
Sponsored by Viafoura • April 8, 2025 • Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’sContinue Reading
By Jessica Davies • April 7, 2025 • Subscribe: Apple Podcasts • Spotify For working moms, the rising cost of raising a family isn’t just a financial burden — it’s a daily source of stress that impacts careers, well-being, and the ability to plan for the future. In this episode,Continue Reading
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By Sam Bradley • April 4, 2025 • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst dayContinue Reading
By Alexander Lee • April 4, 2025 • Ivy Liu January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram andContinue Reading
By Kristina Monllos • April 3, 2025 • Ivy Liu Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the caseContinue Reading
Rumors of the ongoing death of software development — that it’s being slain by AI — are greatly exaggerated. In reality, software development is at a fork in the road: embracing the (currently) far-off notion of fully automated software development or acknowledging the work of a software developer is muchContinue Reading
April 1, 2025 1:59 PM Microsoft bought Doom Eternal’s owner, ZeniMax Media (Bethesda) for $7.5 billion. Image Credit: id Software The Communication Workers of America union announced today that bargaining members of ZeniMax Media — the parent company of Bethesda and, thanks to a $69 billion acquisition, a subsidiary ofContinue Reading
By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “MaybeContinue Reading
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