Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims

By Alexander Lee  •  October 31, 2024  • Ivy Liu A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result.  The group ofContinue Reading

Transforming down-ballot campaigns with contextual advertising and CTV

Sponsored by Seedtag  •  October 29, 2024  • Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congressional, gubernatorial and local elections can significantly impact voters’ everyday lives. When reachingContinue Reading