As artificial intelligence’s big beast holds its annual shindig, storage firms line up to launch everything from new array products to validations, certifications and vague ideas around data ecosystems By Antony Adshead, Storage Editor Published: 24 Mar 2025 16:27 Nvidia’s stock price took a hammering recently, but it’s still theContinue Reading
The lines between a Hollywood celebrity and content creator are blurrier than ever, which is shifting the way agencies and brands approach influencer marketing. In the current marketing landscape, it comes down to prioritizing the partner and most effective brand ambassador, according to influencer marketing agency execs. While there mightContinue Reading
By Seb Joseph • March 21, 2025 • Ivy Liu 2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer inContinue Reading
While the Netherlands leads Europe in AI adoption, a deeper analysis of the labour market reveals a more nuanced narrative than the apocalyptic predictions of job losses By Kim Loohuis Published: 21 Mar 2025 14:45 In just five years, only one-third of work in the Netherlands will still be performedContinue Reading
By Digiday Editors • March 20, 2025 • Ivy Liu DoubleVerify has unveiled policy and product updates as part of its News Accelerator program to reduce the impact of keyword blocklists on publishers. These developments come amid high-profile criticism of ad verification technologies in successive reports in recent months and,Continue Reading
By Digiday Editors • March 19, 2025 • Ivy Liu We know what you’re thinking: Not another newsletter about ad tech and platforms. Fair. There’s no shortage of industry updates flooding inboxes, all offering variations on the same headlines. But the Ad Tech Briefing is something different. This isn’t justContinue Reading
Sponsored by Experian • March 18, 2025 • Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place. Continue Reading
By Sara Guaglione • March 17, 2025 • BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project willContinue Reading
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As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released last week of 100 U.S. marketers and agency execs found 57%Continue Reading
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