By Sara Guaglione • March 17, 2025 • BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project willContinue Reading
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As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying. The constant change has left marketers’ and agency execs’ heads spinning. An IAB survey released last week of 100 U.S. marketers and agency execs found 57%Continue Reading
By Michael Bürgi and Antoinette Siu • March 14, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Media Buying Summit. More from the series → There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entryContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think aboutContinue Reading
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones. That’s according to three marketers Digiday spoke with for this story who said brand clientsContinue Reading
By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but also concerns that the move could disrupt creators’ brand partnerships on Instagram. The notion that Meta is planning aContinue Reading
By Ronan Shields • March 10, 2025 • Ivy Liu The presence of leading executives, including Alphabet and Google CEO Sundar Pichai, at President Donald Trump’s 2025 inauguration led many to believe that Big Tech would have a smooth course in the coming years, especially in any antitrust trial. So,Continue Reading
Sponsored by OpenX • March 5, 2025 • Tyler Romasco, svp of global publisher development, OpenX It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTVContinue Reading
By Michael Bürgi • March 7, 2025 • Ivy Liu WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America, according toContinue Reading
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