Germany-based global chemical giant BASF has elected to move its SAP IT estate to S/4Hana private cloud to evolve its business in uncertain times By Brian McKenna, Enterprise Applications Editor Published: 29 May 2025 15:30 Chemical industry giant BASF is moving its SAP IT estate to the supplier’s S/4Hana enterpriseContinue Reading
Sponsored by VIOOH • May 28, 2025 • Lindsay Shelton, director, North America, VIOOH Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Brands need guaranteed access to premium screens — those high-traffic,Continue Reading
By Digiday Awards • May 27, 2025 • The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists stand out for their bold innovation, measurableContinue Reading
By Michael Bürgi • May 26, 2025 • This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → In an era of programmatic investment and complex media marketplacesContinue Reading
May 24, 2025 3:35 PM VentureBeat/Midjourney Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We’re seeing AI evolve fast. It’s no longer just about building a single, super-smart model. The real power, and the exciting frontier, lies in gettingContinue Reading
Against all chilly odds, we’ve made it to the unofficial start of summer, Memorial Day. While that brings lots of barbecues and swimming, it also means a bunch of deals. Included in this years Memorial Day sales is the Apple Magic Mouse with a USB-C port. Right now, you canContinue Reading
By Michael Bürgi • May 23, 2025 • Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with decades of experience under his belt, including at holding companies including IPG, WPP, and Stagwell precursor MDC Partners. Woolmington hasContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’Continue Reading
Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue. Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their markContinue Reading
Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad platforms have all converged to create a fragmented, foggy view of the customer journey. Even Google’s announcement that itContinue Reading
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