This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The buying stages — discovery, consideration, decision and purchase — remain intact, butContinue Reading
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. In a case against IPG’s data warehouse Acxiom and performance marketing agencyContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled atContinue Reading
“Microsoft assesses that Secret Blizzard either used the Amadey malware as a service (MaaS) or accessed the Amadey command-and-control (C2) panels surreptitiously to download a PowerShell dropper on target devices,” Microsoft said. “The PowerShell dropper contained a Base64-encoded Amadey payload appended by code that invoked a request to Secret BlizzardContinue Reading
By Marty Swant • December 10, 2024 • Ivy Liu Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal,Continue Reading
Marvel Studios After stepping down from his role as Captain America at the conclusion of Avengers: Endgame, Chris Evans seemingly left the Marvel Cinematic Universe behind. The actor ditched the spandex and starred in such movies as Ghosted and Red One. But after making a cameo in last summer’s DeadpoolContinue Reading
December 8, 2024 12:15 PM Grossman/Dall-E Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More It is now just over two years since the first appearance of ChatGPT on November 30, 2022. At the time of its launch, OpenAI viewedContinue Reading
The Department for Science, Innovation and Technology (DSIT) has become a landing zone for Whitehall’s various digital functions since the new government came to power in July 2024. Responsibility for running the Government Digital Service (GDS) and the Central Digital and Data Office (CDDO) has transferred from the Cabinet OfficeContinue Reading
From Covid-19 to war in Ukraine, SolarWinds Sunburst, Kaseya, Log4j, MOVEit and more, the past five years brought cyber to mainstream attention, but what comes next? The Computer Weekly Security Think Tank looks ahead to the second half of the 2020s By Pierre-Martin Tardif, ISACA Published: 06 Dec 2024 GuessingContinue Reading
December 5, 2024 4:08 PM The awards presented to the winners of the 2024 VB Innovation Showcase. at Transform. Credit: Christopher C. Lee/Photomochi Studio Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Innovation Showcase is back at Transform:Continue Reading
Skip to content