The diminishing returns of scale and a return to quality

Sponsored by Infolinks  •  December 3, 2024  • Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  But lately,Continue Reading

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

Sponsored by Amazon Ads  •  December 2, 2024  • Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance.  This moment isContinue Reading

The 51 best Black Friday tech deals worth shopping from Amazon, Walmart, Target, Apple and more are up to 50 percent off

Engadget Black Friday may have come and gone, but plenty of Black Friday deals are still available right now. This is a pattern we’ve seen persist in recent years: Black Friday is no longer just a one-day affair, and you can get good deals both before and after the bigContinue Reading

Bitcoin ETF Options Redefine Crypto Markets with $2B Launch

QUICK HITS BlackRock’s Bitcoin ETF options launched with $2B in trading volume on day one, signaling strong institutional interest. Grayscale, a key competitor, announced its entry into the Bitcoin ETF options market following BlackRock’s success. Bullish investor sentiment and increased liquidity are driving $BTC to new highs, with options tradingContinue Reading