Government issues strategic priorities for online safety regulator Ofcom

Technology secretary Peter Kyle sets out the government’s strategic priorities for how Ofcom should approach regulating online safety, including embedding safety by design and supporting innovation in technologies to help protect people online By Sebastian Klovig Skelton, Data & ethics editor Published: 20 Nov 2024 15:56 The UK government hasContinue Reading

How creative execution is boosting campaign performance

Sponsored by GumGum  •  November 21, 2024  • Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  AdvertisingContinue Reading

How standards and assurance are making responsible AI achievable

MarekPhotoDesign.com – stock.ado Everyone would agree that taking an ethically principled approach to using AI is essential – but in practice, delivering governance and assurance mechanisms around implementing AI responsibly is what really matters By Tess Buckley, TechUK Published: 14 Nov 2024 The conversation around digital ethics has reached aContinue Reading