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Perplexity is building a browser in part to collect customer data for targeted ads
2025-04-24
Too many requests — error 999. Read MoreContinue Reading
The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
2025-04-23
After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity ofContinue Reading
Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners
2025-04-22
By Digiday Awards • April 22, 2025 • The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment toContinue Reading
Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI
2025-04-21
By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading
Twitch has its usual March viewership slump | StreamElements
2025-04-20
April 17, 2025 3:29 PM StreamElements today put out its latest State of the Stream report for March 2025, where it detailed activity on Twitch for that month. The numbers show that Twitch’s viewership slumped in March, which is apparently typical for the platform — though the numbers drop toContinue Reading
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
2025-04-19
By Antoinette Siu • April 18, 2025 • Ivy Liu As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memesContinue Reading
How Google took control over online advertising, according to those who watched it happen
2025-04-18
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivalsContinue Reading
Judge rules against Google in ad tech antitrust case
2025-04-17
By Ronan Shields and Marty Swant • April 17, 2025 • Ivy Liu This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battleContinue Reading
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths
2025-04-16
This article is part of a special research series on where CMOs are investing. More from the series → This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising andContinue Reading
When AI reasoning goes wrong: Microsoft Research shows more tokens can mean more problems
2025-04-16
April 15, 2025 4:50 PM Image credit: VentureBeat with DALL-E 3 Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Large language models (LLMs) are increasingly capable of complex reasoning through “inference-time scaling,” a set of techniques that allocate moreContinue Reading
