By Tim Peterson • June 12, 2025 • This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report. A lot ofContinue Reading
Sponsored by Alliant • June 11, 2025 • Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketingContinue Reading
By Kimeko McCoy • June 10, 2025 • Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Subscribe: Apple Podcasts • Spotify Next week, thousands of marketers and ad execs are expected to once again brave theContinue Reading
Apple continued its slow-and-steady approach to integrating artificial intelligence into devices like the iPhone, Mac, and Apple Watch on Monday, announcing a raft of new features and upgrades at WWDC. The company also premiered the Foundation Models framework, a way for developers to write code that taps into Apple’s AIContinue Reading
The new handheld console was revealed during the Xbox Games Showcase, and I got to spend some time with my hands on it. Sean Booker Video Producer As a Video Producer at CNET, Sean has worked on more videos than he can count. He covers video games and video gameContinue Reading
Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere contentContinue Reading
A fresh wave of publishers have signed up for generative AI startup ProRata’s revenue share program, including The Boston Globe, Vox Media and Future, as well as Fast Co. and Inc owner Mansueto Ventures. ProRata operates Gist.ai, an AI-powered search engine that utilizes licensed content to generate answers, which launchedContinue Reading
By Sam Bradley • June 5, 2025 • Ivy Liu If you thought the hype around AI was receding, think again. Generative AI applications have become the key battleground between marketing services companies of all stripes, from creative to strategic consulting, to media planning and buying. The American public believesContinue Reading
Despite what some experts have characterized as an environment increasingly hostile to AI R&D, North America continues to receive the bulk of AI venture dollars, according to data from investment tracker PitchBook. Between February and May of this year, VCs poured $69.7 billion into North America-based AI and machine learningContinue Reading
Key Takeaways Neuralink secured $650M in Series E funding, significantly surpassing its $280M Series D round in 2023, with major backers like ARK Invest, Sequoia, and Founders Fund. Three paralyzed patients are actively using Neuralink’s “Link” implant to control computers and communicate; one even plays Counter-Strike using only his thoughts.Continue Reading
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