Ex-PlayStation executive values PS5 exclusive games, even as consoles become more like PCs

Switch 2 next to PC monitor with PlayStation logo (Image source: Nintendo of America, Sony PlayStation with edits) Cross-platform games are becoming more commonplace on Xbox and PlayStation consoles. Even so, a former Sony executive doesn’t envision exclusive games completely disappearing. While PC releases boast mass appeal, Shawn Layden arguesContinue Reading

Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models

By Michael Bürgi  •  December 24, 2025  • As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient nor even doable. One of those less developed areas is product placement and sponsorship opportunities, which are either unwieldy orContinue Reading