Jargon buster: The key terms to know on AI bot traffic and monetization

As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry.  In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” andContinue Reading

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive  Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading

Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija

By Ronan Shields and Michael Bürgi  •  July 11, 2025  • Ivy Liu Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division.  Separate sources familiar with the developments, all ofContinue Reading