By Kimeko McCoy • December 24, 2024 • Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms,Continue Reading
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game. Last month, Digiday covered the launch of “DC Heroes United,” a cartoon series featuringContinue Reading
This year signalled a worrying time for diversity, equity and inclusion in the technology sector as many firms began rolling back their initiatives and efforts. This lack of commitment led many notable diversity organisations to dial back their own efforts, not wanting to contribute to allowing firms to pretend toContinue Reading
By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first questioned but has onlyContinue Reading
Sponsored by SmartNews • December 20, 2024 • Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged withContinue Reading
Sponsored by Zeta Global • December 19, 2024 • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be theContinue Reading
By Alexander Lee • December 18, 2024 • After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has alreadyContinue Reading
Sponsored by Affinity Solutions • December 17, 2024 • Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting forContinue Reading
Sponsored by Adstra • December 16, 2024 • Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable dataContinue Reading
December 14, 2024 12:05 PM VentureBeat/Ideogram Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More My, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule themContinue Reading
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