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Last week, actor and director Ben Affleck shared his views on AI’s role in filmmaking during the 2024 CNBC Delivering Alpha investor summit, arguing that AI models will transform visual effects but won’t replace creative filmmaking anytime soon. A video clip of Affleck’s opinion began circulating widely on social mediaContinue Reading
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The media agency world, or at least its biggest players, received a vote of relative confidence from aContinue Reading
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Editor’s take: We are frequently asked some version of the question, “Will someone acquire Intel?” At this point, we think it is highly unlikely, but these are unpredictable times. Setting aside all the principal considerations –Continue Reading
MarekPhotoDesign.com – stock.ado Everyone would agree that taking an ethically principled approach to using AI is essential – but in practice, delivering governance and assurance mechanisms around implementing AI responsibly is what really matters By Tess Buckley, TechUK Published: 14 Nov 2024 The conversation around digital ethics has reached aContinue Reading
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies inContinue Reading
By Sara Guaglione • November 13, 2024 • Ivy Liu Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the lastContinue Reading
By Michael Bürgi • November 12, 2024 • Ivy Liu MediaSense, the U.K.-based media advisory firm that consults on all manner of media issues, notably guiding marketers seeking new agencies, is further expanding its global footprint with the acquisition of fellow advisory firm R3, which delves into consulting on bothContinue Reading
By Michael Bürgi • November 11, 2024 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI begins to settle into everydayContinue Reading
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