CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

This article is part of a special research series on where CMOs are investing. More from the series → This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising andContinue Reading

When AI reasoning goes wrong: Microsoft Research shows more tokens can mean more problems

April 15, 2025 4:50 PM Image credit: VentureBeat with DALL-E 3 Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Large language models (LLMs) are increasingly capable of complex reasoning through “inference-time scaling,” a set of techniques that allocate moreContinue Reading

Brands and retailers are driving engagement with hyper-local, multi-touch strategies

Sponsored by Perion  •  April 9, 2025  • Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant.  Hyper-local, multi-touch and performance-driven advertising strategies are the heart ofContinue Reading