Sponsored by Affinity Solutions • December 17, 2024 • Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting forContinue Reading
Sponsored by Adstra • December 16, 2024 • Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable dataContinue Reading
December 14, 2024 12:05 PM VentureBeat/Ideogram Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More My, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule themContinue Reading
This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The buying stages — discovery, consideration, decision and purchase — remain intact, butContinue Reading
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. In a case against IPG’s data warehouse Acxiom and performance marketing agencyContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled atContinue Reading
“Microsoft assesses that Secret Blizzard either used the Amadey malware as a service (MaaS) or accessed the Amadey command-and-control (C2) panels surreptitiously to download a PowerShell dropper on target devices,” Microsoft said. “The PowerShell dropper contained a Base64-encoded Amadey payload appended by code that invoked a request to Secret BlizzardContinue Reading
By Marty Swant • December 10, 2024 • Ivy Liu Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal,Continue Reading
Marvel Studios After stepping down from his role as Captain America at the conclusion of Avengers: Endgame, Chris Evans seemingly left the Marvel Cinematic Universe behind. The actor ditched the spandex and starred in such movies as Ghosted and Red One. But after making a cameo in last summer’s DeadpoolContinue Reading
December 8, 2024 12:15 PM Grossman/Dall-E Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More It is now just over two years since the first appearance of ChatGPT on November 30, 2022. At the time of its launch, OpenAI viewedContinue Reading
