WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue;Continue Reading

Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager

July 5, 2025 12:15 PM VentureBeat/Ideogram Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now In the past decade, companies have spent billions on data infrastructure. Petabyte-scale warehouses. Real-time pipelines. Machine learning (ML)Continue Reading

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators. Best Buy in April launched the Best Buy Creator program, which gives creators the ability to create a storefront to highlight theirContinue Reading

In CTV, retail media and emerging channels, third-party data is more important than ever

Georgina Bankier, vp, global platform partnerships, Eyeota, a Dun & Bradstreet company In today’s fractured media environment, connected TV and retail media are dominating advertiser attention — and their budgets. CTV ad spending is projected to reach $33.35 billion this year, while retail media’s 19.7% growth will be more thanContinue Reading

U.S. warns of Iranian cyber threats on critical infrastructure

U.S. cyber agencies, the FBI, and NSA issued an urgent warning today about potential cyberattacks from Iranian-affiliated hackers targeting U.S. critical infrastructure. CISA says there are no indications of an ongoing campaign but urges critical infrastructure organizations and other potential targets to monitor their defense due to the current unrest inContinue Reading