By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading
April 17, 2025 3:29 PM StreamElements today put out its latest State of the Stream report for March 2025, where it detailed activity on Twitch for that month. The numbers show that Twitch’s viewership slumped in March, which is apparently typical for the platform — though the numbers drop toContinue Reading
By Antoinette Siu • April 18, 2025 • Ivy Liu As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memesContinue Reading
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom drama or need a refresher, here’s the unfiltered story of how Google boxed out rivalsContinue Reading
By Ronan Shields and Marty Swant • April 17, 2025 • Ivy Liu This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battleContinue Reading
This article is part of a special research series on where CMOs are investing. More from the series → This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising andContinue Reading
April 15, 2025 4:50 PM Image credit: VentureBeat with DALL-E 3 Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Large language models (LLMs) are increasingly capable of complex reasoning through “inference-time scaling,” a set of techniques that allocate moreContinue Reading
By Alexander Lee • April 15, 2025 • Streaming platform Kick is on a mission to onboard as many creators as possible in 2025. So far, the push appears to be succeeding — but the platform’s edgy reputation represents a challenge as it looks to scale up further. March 2025Continue Reading
Samsung has paused the global rollout of its AI-driven One UI interface after a bug prevented some customers from unlocking their phones. The pause, flagged earlier by frequent Samsung leaker Ice Universe, appears to have affected Samsung Galaxy S24 models receiving the update in South Korea. People who upgraded toContinue Reading
By Krystal Scanlon • April 11, 2025 • Ivy Liu President Donald Trump’s tariffs are already warping the outlook for ad spending, casting a long, uncertain shadow over the year ahead. The full impact remains to be seen — especially since he delayed most tariffs for another 90 days —Continue Reading
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