This State of the Industry Report, sponsored by Warner Bros. Discovery, explores how marketers, retailers and agencies have used contextual commerce on CTV and streaming as shoppable advertising gains traction. Consumer buying and viewing habits are ever-changing, and content and how it’s delivered are evolving to keep up. Contextual commerceContinue Reading
By Michael Bürgi • April 29, 2025 • Ivy Liu Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series → The only thing clear at the moment in forecasting economic conditions across the marketing ecosystem is that you prettyContinue Reading
By Kristina Monllos • April 28, 2025 • Ivy Liu It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of theContinue Reading
The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading
Why You Can Trust CNET Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement The Tricky Trees stand in the way of Pep Guardiola’s men reaching a thirdContinue Reading
April 25, 2025 3:02 PM Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Liquid AI, the Boston-based foundation model startup spun out of the Massachusetts Institute of Technology (MIT), is seeking to move the tech industry beyond its relianceContinue Reading
By Julia Tabisz • April 25, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries?Continue Reading
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After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity ofContinue Reading
By Digiday Awards • April 22, 2025 • The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment toContinue Reading
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