Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
By Michael Bürgi • December 30, 2024 • Ivy Liu Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will beContinue Reading










