By Sara Guaglione • November 28, 2024 • Ivy Liu In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers had to deal with AIContinue Reading
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data evenContinue Reading
Key Takeaways Google blocked 1000+ pro-Chinese sites that were spreading Chinese propaganda. Amazon decided to invest an additional $4 billion in Anthropic, bringing its total investment in the company to $8 billion. Amazon and Google mobile browsers might be under probe by UK regulators. Thousands of Amazon workers across theContinue Reading
QUICK HITS BlackRock’s Bitcoin ETF options launched with $2B in trading volume on day one, signaling strong institutional interest. Grayscale, a key competitor, announced its entry into the Bitcoin ETF options market following BlackRock’s success. Bullish investor sentiment and increased liquidity are driving $BTC to new highs, with options tradingContinue Reading
Technology secretary Peter Kyle sets out the government’s strategic priorities for how Ofcom should approach regulating online safety, including embedding safety by design and supporting innovation in technologies to help protect people online By Sebastian Klovig Skelton, Data & ethics editor Published: 20 Nov 2024 15:56 The UK government hasContinue Reading
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday adContinue Reading
By Michael Bürgi • November 22, 2024 • Ivy Liu It might be an oversimplification to say Canadians are just nice people, but to a large degree it’s a true statement. In the world of agencies, that statement holds up if you look at the workings of Know Company, anContinue Reading
Sponsored by GumGum • November 21, 2024 • Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past. AdvertisingContinue Reading
By Ronan Shields and Seb Joseph • November 20, 2024 • Ivy Liu The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this OS willContinue Reading
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