By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first questioned but has onlyContinue Reading
Sponsored by SmartNews • December 20, 2024 • Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting consumers deeply engaged withContinue Reading
Sponsored by Zeta Global • December 19, 2024 • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be theContinue Reading
By Alexander Lee • December 18, 2024 • After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 Thieves’ renewed focus on sponsorships has alreadyContinue Reading
Sponsored by Affinity Solutions • December 17, 2024 • Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 billion next year, accounting forContinue Reading
Sponsored by Adstra • December 16, 2024 • Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable dataContinue Reading
December 14, 2024 12:05 PM VentureBeat/Ideogram Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More My, how quickly the tables turn in the tech world. Just two years ago, AI was lauded as the “next transformational technology to rule themContinue Reading
This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek for marketers. The buying stages — discovery, consideration, decision and purchase — remain intact, butContinue Reading
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. In a case against IPG’s data warehouse Acxiom and performance marketing agencyContinue Reading
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled atContinue Reading
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