The digital advertising industry has spent the last five years preparing for a cookieless future. This week, they’re looking for ways to make that feel less like a wasted effort, following Google’s latest policy reversal. Facing legal challenges and industry pushback, Google has opted to retain the cookie in itsContinue Reading
Why You Can Trust CNET Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Reviews ethics statement The Tricky Trees stand in the way of Pep Guardiola’s men reaching a thirdContinue Reading
April 25, 2025 3:02 PM Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Liquid AI, the Boston-based foundation model startup spun out of the Massachusetts Institute of Technology (MIT), is seeking to move the tech industry beyond its relianceContinue Reading
By Julia Tabisz • April 25, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in sharing your perspectives on the media and marketing industries?Continue Reading
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After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome. For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity ofContinue Reading
By Digiday Awards • April 22, 2025 • The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment toContinue Reading
By Michael Bürgi • April 21, 2025 • Ivy Liu This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As generative AI moves from shiny new objectContinue Reading
April 17, 2025 3:29 PM StreamElements today put out its latest State of the Stream report for March 2025, where it detailed activity on Twitch for that month. The numbers show that Twitch’s viewership slumped in March, which is apparently typical for the platform — though the numbers drop toContinue Reading
By Antoinette Siu • April 18, 2025 • Ivy Liu As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade war’s meme war. Narrated videos and AI-generated memesContinue Reading
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