WTTC & Trip.com Group Unveil the Tech Revolution Reshaping Travel & Tourism

Berlin, Germany – The World Travel & Tourism Council (WTTC) and Trip.com Group have unveiled Technology Game Changers: Future Trends in Travel & Tourism at ITB Berlin, spotlighting the innovations set to revolutionise the industry. This groundbreaking report explores 16 transformative technologies shaping the future across four major trends: DigitalContinue Reading

Austria’s tourism growth driven by MICE events, and winter sports

Austria’s tourism sector has maintained strong momentum in the 2023/24 period, with Vienna and Salzburg emerging as key destinations for both leisure and business travelers. The country’s well-developed hospitality infrastructure, increasing air passenger traffic, and diverse accommodation options contribute to this growth. Additionally, major industry events significantly shape hotel performance,Continue Reading

Peru leads the way in embracing STAR to make tourism a pillar of rural development

The Latin American country has become the first in the world to adhere to a customised version of UN Tourism’s Self-Assessment Tool to Assist Rural Destinations (STAR). This step aligns with national efforts to strengthen rural tourism, including the initiative ‘Pueblos con Encanto’, which promotes the recognition and development ofContinue Reading