Jargon buster: The key terms to know on AI bot traffic and monetization

As generative AI reshapes how content is surfaced, scraped, summarized and monetized, new vocabulary to describe those processes is cropping up daily in the media industry.  In strategy decks, licensing talks, research reports and closed-door meetings, publishers are navigating a flood of new terms, including “zero-click traffic,” “RAG agents,” andContinue Reading

Atlantic Records to Release ‘Just in Time’ Original Broadway Cast Recording

The label continues its historic relationship with Bobby Darin, played in the bio-musical by Broadway favorite Jonathan Groff. Jonathan Groff in ‘JUST IN TIME.’ Matthew Murphy and Evan Zimmerman Atlantic Records will release the original Broadway cast recording of the six-time Tony-nominated Just in Time, the label exclusively tells Billboard.Continue Reading

Vaccine divide widens after CDC committee shake-up

​Politics have largely stayed out of Julie Linton’s South Carolina pediatrician’s office over the years — that is, until recently. The Greenville physician has seen an uptick in the number of parents feeling reluctant or refusing to vaccinate their children. Anti-vaccine messaging stemming from Washington D.C. isn’t helping, she says.Continue Reading

Overheard at Digiday’s CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

The 2025 upfront season is starting to wrap, with sources claiming digital is on the precipice of dominating spend, bringing a new paradigm to negotiations. Clients’ pricing models often favor cheaper CPMs… the challenge is streaming video is expensive  Anonymous townhall participant It’s one where sellers’ ability to offer granularContinue Reading