Pipeline Officially Acquires Clarty, Says It’s Transformed ‘Into a Data-Driven, End-to-End Music Asset Financing Platform’

Clarty co-founders Pierre Suignard (left) and Stéphane Hubert. Photo Credit: Pipeline B2B advance specialist Pipeline is putting its $200 million war chest to good use, as it’s officially acquired catalog appraiser Clarty Partners. London-based Pipeline reached out with word of the Clarty purchase today, a month and change after settingContinue Reading

Adidas Brand Identity: From Sports Roots to Street Icon

Adidas began with sports cleats. Now, its three stripes are on basketball pros, skateboarders, and fashion runways.  The brand works because it feels authentic in both places. It’s not about marketing a lifestyle. It’s about making gear that performs, then letting culture adopt it.  The tracksuit became hip-hop armor. StanContinue Reading