By Marty Swant and Sam Bradley • May 16, 2025 • AI is speeding up everything in advertising — except how advertisers pay agencies, which is still moving at a crawl. There are early signs — just look at Sir Martin Sorrell’s latest quarterly reflections — but, he, his peers and theirContinue Reading
Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0. Founded in 2004, Digg once rivaled Reddit for the role of “the internet’s homepage.” Now, Digg founder Kevin Rose andContinue Reading
Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but now it has found an audience in the highest echelons of government. Members of Congress have sent letters to major tech companies, including Google and Amazon, expressing concern about adsContinue Reading
By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens.Continue Reading
By Marty Swant • January 7, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage moreContinue Reading
By Marty Swant • January 2, 2025 • Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinkingContinue Reading
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. In a case against IPG’s data warehouse Acxiom and performance marketing agencyContinue Reading
By Marty Swant • December 10, 2024 • Ivy Liu Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal,Continue Reading
By Marty Swant • November 1, 2024 • With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal increasing chaos from AI and non-AI content on platforms like Meta and X. The BBC reported that X is payingContinue Reading
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