By Marty Swant • February 4, 2025 • Ivy Liu The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens.Continue Reading
By Marty Swant • January 7, 2025 • Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage moreContinue Reading
By Marty Swant • January 2, 2025 • Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinkingContinue Reading
By Marty Swant • December 13, 2024 • Ivy Liu There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. In a case against IPG’s data warehouse Acxiom and performance marketing agencyContinue Reading
By Marty Swant • December 10, 2024 • Ivy Liu Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments. On a Monday call with investors about the deal,Continue Reading
By Marty Swant • November 1, 2024 • With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal increasing chaos from AI and non-AI content on platforms like Meta and X. The BBC reported that X is payingContinue Reading
