By Marty Swant • January 2, 2025 • Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinkingContinue Reading
By Kristina Monllos • January 1, 2025 • Ivy Liu Marketers are faithfully obsessed with the shiny new thing when it comes to their brand activations. So it’s no surprise that in year two of having generative AI at their disposal, marketers have rushed to use it in their advertising. Continue Reading
By Kimeko McCoy • December 31, 2024 • Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can’tContinue Reading
By Michael Bürgi • December 30, 2024 • Ivy Liu Judging from the reaction to the news of Omnicom’s planned acquisition of Interpublic Group near the end of 2024, there’s a strong expectation that 2025 will see the biggest of the agency groups get bigger. Size and scale will beContinue Reading
A set of new requirements proposed by the US Department of Health and Human Services’ (HHS) Office for Civil Rights could bring healthcare organizations up to par with modern cybersecurity practices. The proposal, posted to the Federal Register on Friday, includes requirements for multifactor authentication, data encryption and routine scansContinue Reading
President-elect Donald Trump has asked the Supreme Court to delay the law that could ban TikTok until after his inauguration. In an amicus brief, Trump’s attorney D. John Sauer wrote that the future president wants the opportunity to find a solution to the problem “through political means.” The law requiringContinue Reading
This year was the year many publishers took formalized stances on AI companies, many of which resulted in deals between the two. The wave was first kicked off by an agreement between the Associated Press and OpenAI in July 2023, then followed by another deal between OpenAI and Politico, BusinessContinue Reading
When Dave Hodson walked through wheat fields in Ethiopia in 2010, it seemed as if everything had been painted yellow. A rust fungus was in the process of infecting about one-third of the country’s wheat, and winds had carried its spores far and wide, coating everything in their path. “TheContinue Reading
Spoilers follow for “Joy to the World.” If there’s one thing Steven Moffatt loves to do with Doctor Who, it’s to find a monster buried in the mundane. He’s made statues, shadows, lost children and even the idea of silence into some of the show’s most terrifying villains. Sadly, theContinue Reading
By Kimeko McCoy • December 24, 2024 • Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms,Continue Reading
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