Sponsored by GumGum • November 21, 2024 • Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past. AdvertisingContinue Reading
By Ronan Shields and Seb Joseph • November 20, 2024 • Ivy Liu The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this OS willContinue Reading
Sorry we could not find the requested page on Notebookcheck.net. Please try to locate the requested information with our Search Did you mean: MSI Black Weeks Deals 2024: Gaming-Laptops bis zu 30% billiger! Read MoreContinue Reading
Last week, actor and director Ben Affleck shared his views on AI’s role in filmmaking during the 2024 CNBC Delivering Alpha investor summit, arguing that AI models will transform visual effects but won’t replace creative filmmaking anytime soon. A video clip of Affleck’s opinion began circulating widely on social mediaContinue Reading
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → The media agency world, or at least its biggest players, received a vote of relative confidence from aContinue Reading
Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. Editor’s take: We are frequently asked some version of the question, “Will someone acquire Intel?” At this point, we think it is highly unlikely, but these are unpredictable times. Setting aside all the principal considerations –Continue Reading
MarekPhotoDesign.com – stock.ado Everyone would agree that taking an ethically principled approach to using AI is essential – but in practice, delivering governance and assurance mechanisms around implementing AI responsibly is what really matters By Tess Buckley, TechUK Published: 14 Nov 2024 The conversation around digital ethics has reached aContinue Reading
In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. On Thursday (Nov. 14), TikTok officially launched its Symphony Creative Studio globally, following a betaContinue Reading
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies inContinue Reading
By Sara Guaglione • November 13, 2024 • Ivy Liu Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news sites compared to the lastContinue Reading
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