By Sam Bradley • April 4, 2025 • Ivy Liu Though few will cop to cutting media spend or halting campaigns in the short term, marketing execs across America and beyond are spooked about the impacts of President Trump’s “Liberation Day” tariffs. Wednesday’s (April 2) announcement preceded the worst dayContinue Reading
By Alexander Lee • April 4, 2025 • Ivy Liu January’s TikTok outage has served as a wake-up call for brands, reinforcing the need to diversify their spending across multiple platforms to avoid over-reliance on a single channel. That’s meant marketers have spent more on other platforms like Instagram andContinue Reading
By Kristina Monllos • April 3, 2025 • Ivy Liu Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the caseContinue Reading
Rumors of the ongoing death of software development — that it’s being slain by AI — are greatly exaggerated. In reality, software development is at a fork in the road: embracing the (currently) far-off notion of fully automated software development or acknowledging the work of a software developer is muchContinue Reading
April 1, 2025 1:59 PM Microsoft bought Doom Eternal’s owner, ZeniMax Media (Bethesda) for $7.5 billion. Image Credit: id Software The Communication Workers of America union announced today that bargaining members of ZeniMax Media — the parent company of Bethesda and, thanks to a $69 billion acquisition, a subsidiary ofContinue Reading
By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief writing officer, told Digiday. “MaybeContinue Reading
We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they are turning to their own employees to create and publish content as the new company “influencers,” to extend their reach and engagement beyond their brandContinue Reading
By Sara Guaglione • March 28, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as enterpriseContinue Reading
One of the things I enjoy at Puget Systems is that transparency is one of our core principles. We choose to pull back the curtain and show what happens behind the scenes in the computer industry. Recently, tariffs have been a big deal, impacting numerous industries—including ours. I’ve seen aContinue Reading
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing recaps what publishers had to say about referral traffic (which, spoiler alert, is as volatile as ever) during the Digiday Publishing Summit’s closed-door town hall sessions. The volatility ofContinue Reading
Skip to content